Firly self-service Christmas tree sales

SEASON 2026

Sell trees,
not your time.

Take your Christmas tree sales to the next level.

Firly is a self-service Christmas tree sales system for growers, seasonal sellers and distributors who want to run unmanned sales locations with QR-based purchasing, remote sales tracking and inventory overview.rnrnWe help you set up and run a simple, unmanned Christmas tree sales location using a proven model tested in Estonia.

✓ No on-site staff required    ✓ No payment staff needed on site
✓ Proven in real-life conditions    ✓ Real-time inventory
✓ Full concept, not just software    ✓ Fast setup

Self-service Christmas tree sales location using Firly

Three simple steps

①

Set up your location
We guide you step-by-step: layout, signage, payment, trees.

②

Each tree gets a QR price tag
Customers scan the tag, pay on their phone and take the tree.

③

Track sales remotely
See sales, stock and activity from your phone in real time.

Customer using a Firly self-service Christmas tree sales point
Christmas trees at a Firly self-service sales location

Run a sales point without the staffing cost

For many seasonal tree sellers, staffing is the biggest cost. Firly lets customers complete the purchase themselves while you keep control remotely.

0

staff needed on site during opening hours

~80%

less labor cost compared to a staffed lot

24/7

sales customers can buy any time

Firly self-service Christmas tree sales location in Estonia

Tested in Estonia

We developed this model through our own Christmas tree sales operations, not in a lab, but in the field, near real-life customers.

2023   ~18% of total sales were self-service

2024   ~23% of total sales were self-service

2025   ~30% of total sales were self-service

Firly helped sell thousands of Christmas trees through a self-service model in Estonia, reducing the need for on-site staffing and giving sellers a simple way to run a seasonal sales point with real-time overview.

Turnkey concept, not just software

✓ Access to the sales system
✓ Pricing recommendations
✓ Clear season onboarding and support

✓ Step-by-step setup blueprint
✓ QR-site kit and payment customer journey
✓ Marketing templates

Become a partner

Best suited for Christmas tree growers, seasonal sellers or local distributors with an existing sales location, regular customer flow and interest in testing a self-service model.

Option 1
0 € setup + 10% revenue share

Option 2
300–700 € setup fee + 2–7% revenue share

Christmas tree self-service sales location powered by Firly

See it in action

Firly self-service Christmas tree sales system in action

Become a partner

Tell us a bit about your location. We reply personally — usually within a few days.

Frequently asked questions

No. The concept reduces the need for on-site payment staff. You still manage stock, location setup and maintenance.

This depends on the local setup. Firly provides the sales flow logic and helps define the payment setup for the pilot.

The partner remains responsible for the location and stock.

Best for sellers with an existing seasonal location and regular customer flow.

We are currently looking for selected pilot partners in the Nordic region.

© 2026 Firly. A seasonal concept from Estonia.

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